Anggun Mutiarasari, Ariyantiano Bagus Muchamat Isnain, Intan Amalina Zulfa, & Grace’tia Erich Nugraheni. (2024). The Influence of Social Media Marketing, Celebrity Endorsement, and Electronic Word of Mouth (E-WOM) on Consumer Purchase Intention : (A Case Study of Mustika Ratu Beauty Products in Semarang, Indonesia). Proceeding of the International Conference on Management, Entrepreneurship, and Business, 1(1), 463–471. https://doi.org/10.61132/icmeb.v1i1.172