Mas Intan Purba, Darwin Lie, & Sofiyan Sofiyan. (2026). Determinants of Brand Loyalty in Social Media Marketing: The Impact of Influencer Marketing and Content Quality on TikTok Users. Proceeding of the International Conference on Management, Entrepreneurship, and Business, 3(1), 44–57. https://doi.org/10.61132/icmeb.v3i1.384