REZA RAIHANSYA; MEITIANA MEITIANA; VIVY KRISTINAE; TRECY E ANDEN. The Influence of Brand Awareness and Perceived Quality on Consumer Loyalty with Brand Equity as an Intervening Variable: Study at Consumer Oppo Smartphone in Palangka Raya City. Proceeding of the International Conference on Management, Entrepreneurship, and Business, [S. l.], v. 1, n. 1, p. 53–71, 2025. Disponível em: https://prosiding.arimbi.or.id/index.php/ICMEB/article/view/116. Acesso em: 5 feb. 2025.