ANGGUN MUTIARASARI; ARIYANTIANO BAGUS MUCHAMAT ISNAIN; INTAN AMALINA ZULFA; GRACE’TIA ERICH NUGRAHENI. The Influence of Social Media Marketing, Celebrity Endorsement, and Electronic Word of Mouth (E-WOM) on Consumer Purchase Intention : (A Case Study of Mustika Ratu Beauty Products in Semarang, Indonesia). Proceeding of the International Conference on Management, Entrepreneurship, and Business, [S. l.], v. 1, n. 1, p. 463–471, 2024. DOI: 10.61132/icmeb.v1i1.172. Disponível em: https://prosiding.arimbi.or.id/index.php/ICMEB/article/view/172. Acesso em: 30 aug. 2025.