INTAN APRILIA; HAUNAN DAMAR. The Influence of E-WOM on Purchasing Decisions for an Indonesian Local Cosmetic Brand on TikTok. Proceeding of the International Conference on Management, Entrepreneurship, and Business, [S. l.], v. 2, n. 2, p. 10–23, 2025. DOI: 10.61132/icmeb.v2i2.243. Disponível em: https://prosiding.arimbi.or.id/index.php/ICMEB/article/view/243. Acesso em: 4 dec. 2025.