NABILA FAJRINA; ANDRIYANTO ANDRIYANTO; RABI’AH ADAWIYAH; MUHAMMAD FIRDAUS ISFANDI. Analysis of the Body Shop’s Green Marketing Mix Strategy: A Case Study on the Implementation of Bring Back Our Bottles and Refill Station Programs as a Sustainable Innovation. Proceeding of the International Conference on Management, Entrepreneurship, and Business, [S. l.], v. 2, n. 2, p. 497–507, 2025. DOI: 10.61132/icmeb.v2i2.309. Disponível em: https://prosiding.arimbi.or.id/index.php/ICMEB/article/view/309. Acesso em: 19 jan. 2026.