MUCHAMAD ARIF ISTANTO; FEBRIANUR IBNU FITROH SUKONO PUTRA. Wizzmie Customer Purchasing Decision Model in Semarang City: Shopping Experience Involvement as a Mediating Variable. Proceeding of the International Conference on Management, Entrepreneurship, and Business, [S. l.], v. 2, n. 2, p. 717–731, 2025. DOI: 10.61132/icmeb.v2i2.370. Disponível em: https://prosiding.arimbi.or.id/index.php/ICMEB/article/view/370. Acesso em: 14 feb. 2026.