ESTHER PRAJA ANGGRIANY PANGGABEAN; YUSNIAR LUBIS; ROBERT TUA SIREGAR. Social Presence Vs. Scarcity: Which Drives Generation Z Purchase Intention More in Live Streaming Commerce? Evidence From an Emerging Market Perspective. Proceeding of the International Conference on Management, Entrepreneurship, and Business, [S. l.], v. 3, n. 1, p. 58–67, 2026. DOI: 10.61132/icmeb.v3i1.385. Disponível em: https://prosiding.arimbi.or.id/index.php/ICMEB/article/view/385. Acesso em: 3 oct. 2026.