Alfina Sitangganga, Darwin Lie, and Robet Tua Siregar. 2025. “Value Over Technology? Examining the Roles of Perceived Value and Interactive Digital Innovation in Driving Consumer Behavior and Digital Engagement in Retail Markets”. Proceeding of the International Conference on Management, Entrepreneurship, and Business 2 (2):1060-68. https://doi.org/10.61132/icmeb.v2i2.376.