Md. Amran Hossain, Mendis Sanoj and Perera Nilantha (2025) “The Effectiveness of Soft Liquor Product Placement as a Dark Marketing Strategy and Its Influence on Consumer Purchase Intention”., Proceeding of the International Conference on Management, Entrepreneurship, and Business, 2(1), pp. 153–177. Available at: https://prosiding.arimbi.or.id/index.php/ICMEB/article/view/111 (Accessed: 5 February 2025).