[1]
Reza Raihansya, Meitiana Meitiana, Vivy Kristinae, and Trecy E Anden, “The Influence of Brand Awareness and Perceived Quality on Consumer Loyalty with Brand Equity as an Intervening Variable: Study at Consumer Oppo Smartphone in Palangka Raya City”, ICMEB, vol. 1, no. 1, pp. 53–71, Jan. 2025.