Sri Astuti, and R A Marlien. “Influence of Service Quality, Brand Image and Customer Relationship Management (CRM) on Customer Loyalty”. Proceeding of the International Conference on Management, Entrepreneurship, and Business, vol. 1, no. 2, Dec. 2024, pp. 272-84, https://prosiding.arimbi.or.id/index.php/ICMEB/article/view/120.