Md. Amran Hossain, Mendis Sanoj, Perera Nilantha. The Effectiveness of Soft Liquor Product Placement as a Dark Marketing Strategy and Its Influence on Consumer Purchase Intention. ICMEB [Internet]. 2024 Dec. 30 [cited 2025 Apr. 19];1(1):342-6. Available from: https://prosiding.arimbi.or.id/index.php/ICMEB/article/view/106