Reza Raihansya, Meitiana Meitiana, Vivy Kristinae, Trecy E Anden. The Influence of Brand Awareness and Perceived Quality on Consumer Loyalty with Brand Equity as an Intervening Variable: Study at Consumer Oppo Smartphone in Palangka Raya City. ICMEB [Internet]. 2025 Jan. 15 [cited 2025 Feb. 5];1(1):53-71. Available from: https://prosiding.arimbi.or.id/index.php/ICMEB/article/view/116