Nabila Fajrina, Andriyanto Andriyanto, Rabi’ah Adawiyah, Muhammad Firdaus Isfandi. Analysis of the Body Shop’s Green Marketing Mix Strategy: A Case Study on the Implementation of Bring Back Our Bottles and Refill Station Programs as a Sustainable Innovation. ICMEB [Internet]. 2025 Dec. 31 [cited 2026 Jan. 19];2(2):497-50. Available from: https://prosiding.arimbi.or.id/index.php/ICMEB/article/view/309