Maulana Surya Atmaja, Agung Sedayu. The influence of Celebrity Endorsement, Electronic Word of Mouth (E-WOM), and Live Streaming on Purchassing Decisions of Evangeline Perfume Products at FEB Udinus. ICMEB [Internet]. 2025 Dec. 30 [cited 2026 Feb. 11];2(2):536-44. Available from: https://prosiding.arimbi.or.id/index.php/ICMEB/article/view/351