Alfina Sitangganga, Darwin Lie, Robet Tua Siregar. Value Over Technology? Examining the Roles of Perceived Value and Interactive Digital Innovation in Driving Consumer Behavior and Digital Engagement in Retail Markets. ICMEB [Internet]. 2025 Dec. 31 [cited 2026 Mar. 17];2(2):1060-8. Available from: https://prosiding.arimbi.or.id/index.php/ICMEB/article/view/376