SURYANI SURYANI. Pengaruh Brand Image dan Word of Mouth terhadap Keputusan Pembelian : Studi Kasus Maharani Cake House di Tangerang Selatan. Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis, [S. l.], v. 1, n. 1, p. 274–282, 2024. DOI: 10.61132/prosemnasimkb.v1i1.22. Disponível em: https://prosiding.arimbi.or.id/index.php/PROSEMNASIMKB/article/view/22. Acesso em: 4 apr. 2025.