Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
type: channel
description: Journal Title : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Initials : PROSEMNASIMKB Frequency : June dan December Online ISSN : 3048-2488 Editor in Chief : Dr. Krisnawati Setyaningrum Nugraheni, S.TP., M.M DOI : 10.61132 Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis, It is a collection of papers or scientific articles that have been presented at the National Research Conference which is held regularly every two years by the Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. The paper topics published in the Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis the sub-groups of Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment and other relevant fields and this journal is published 1 year 2 times (June and December). Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia, in collaboration with universities and supported by the Asosiasi Pengelola Jurnal Indonesia. Indexed by:
publisher: Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
language: en-US
publication name: Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
issn: 3048-2488
items: Pengaruh Manajemen Sumber Daya Manusia dan Penerapan Good Manufacturing Practices Terhadap Peningkatan Higiene Produksi
items: Pengaruh Brand Image dan Inovasi Produk Terhadap Loyalitas Konsumen Smartphone Iphone
items: Analisis Faktor Risiko Kecelakaan Kerja dan Upaya Pencegahannya di Usaha Konveksi Sablon: Studi Kasus Inkside Sablon
items: Peran Iklan Media Sosial, Brand Image, dan Inovasi Produk untuk Membangun Loyalitas Konsumen Kalbe Nutritionals di Daerah Istimewa Yogyakarta
items: Pengaruh Work-Life Balance dan Kepuasan Kerja terhadap Retensi Karyawan
items: Pengaruh Dana Pihak Ketiga, Likuiditas, dan Islamicity Performance Index terhadap Harga Saham
items: Pengaruh Knowledge Sharing, Personal Knowledge, dan Job Prosedure terhadap Kinerja Pegawai di Sekolah Dasar
items: Pengaruh Brand Image dan Brand Experience terhadap Niat Beli Ulang yang Dimediasi oleh Brand Love
items: Pengaruh Live Streaming, Affiliate Marketing, dan Perceived Price terhadap Purchase Decision yang Dimediasi oleh Customer Trust pada TikTok Shop
items: Pengaruh Price Discount dan E-service Quality terhadap Perceived Value: Studi pada Pengguna Shopeefood di Kalangan Generasi Z Yogyakarta
items: Pengaruh Pelatihan dan Pengembangan Kompetensi terhadap Peningkatan Kompetensi Mahasiswa Papua Program Beasiswa YPMAK-Binterbusih
items: Pengaruh Social Media Marketing dan Environmental Knowledge Terhadap Green Purchase Intention dengan Customer Trust Sebagai Variabel Mediasi pada Generasi Z di Sleman
items: Implementasi Inklusi Keuangan dan Sistem Informasi Akuntansi untuk Optimalisasi Kinerja Keuangan di Kabupaten Sleman
items: Pengaruh Etnosentrisme, Sikap, Norma Subjektif, dan Kontrol Perilaku terhadap Niat Beli Sepatu Lokal Ventela
items: Optimalisasi Media Sosial melalui Digital Storytelling sebagai strategi Pemasaran Desa Wisata di Era Society 5.0
items: Optimalisasi Potensi Alam, Ekonomi, dan Budaya Desa Wisata Pupus melalui Pendekatan Green Digital Management
items: Literasi Digital Investor Ritel di Era Disrupsi: Navigasi Keuangan Pribadi dan Pasar Modal Menuju Society 5.0 yang Berkelanjutan
items: Pengaruh Pengalaman Wisatawan, Kualitas Layanan dan Daya Tarik Wisata terhadap Niat Berkunjung Kembali di Desa Ekowisata Pancoh
items: Triple Role Pada Perempuan Orang Asli Papua Dalam Rumah Produksi D’TOMU
items: Kesiapan Kerja di Era Digital Fatigue : Analisis Peran Efikasi Diri, Kecerdasan Emosional, dan Keterampilan Digital
items: Analisis Paparan Digital Fatigue Pada Generasi Z Untuk Mendukung Produktivitas Sehat di Era Digital
items: Pemberdayaan Perempuan dalam Pengembangan UMKM
items: Interaksi Sosial Para Stakeholder Dalam Meningkatkan Kinerja Pegawai
items: Pengelolaan Sistem Penyediaan Air Minum (SPAM) Keceme dalam penanggulangan kekeringan
items: Technology Acceptance Model (TAM) Untuk Mengukur Minat Adopsi Green Transportation Sepeda Motor Listrik di Kalimantan Barat
items: Optimalisasi Strategi Pengembangan Sumber Daya Manusia Dalam Meningkatkan Efektivitas Pelayanan Publik di Era Digital 2045
items: Dampak Kesiapan Teknologi dan Motivasi Kewirausahaan terhadap Dukungan Manajemen dan Kesuksesan Pemasaran Digital UMKM Alas Kaki di Jawa Timur
items: Pengaruh Rasio Likuiditas dan Solvabilitas terhadap Profitabilitas pada PT GoTo Go-Jek Tokopedia Tbk Periode 2018-2023
items: Pengaruh Ekuitas Merek terhadap Keputusan Pembelian Konsumen dalam Menggunakan Jasa Go-Jek di Kota Depok
items: Analisis Sistem Manajemen Inventori Material Konstruksi Berbasis Cloud dan Real-Time
items: Mengapa Generasi Z di Bogor Memilih QRIS Tinjauan dari Gaya Hidup hingga Sikap Keuangan
items: Strategi Pengembangan UMKM Kopi Melalui Business Model Canvas dan Pendekatan Swot
items: Analisis Kualitas Pelayanan Angkutan Sampah UPT Pengelolaan Sampah di Kabupaten Bogor
items: API Sebagai Inti Produk Digital dan Risiko Operasional di Lingkungan Perusahaan Modern
items: Kelincahan Bisnis dan Maqasid al-Syariah
items: Masa Depan Pekerjaan dalam Organisasi Agile
items: Pengaruh Literasi Keuangan, Gaya Hidup, dan Locus of control terhadap Perilaku Keuangan dengan Fintech sebagai Moderasi pada Gen Z Surabaya
items: Dampak Iklan dan Promosi terhadap Keputusan Pembelian pada Marketplace Lazada
items: Peran Literasi Digital dalam Meningkatkan Daya Saing UMKM di Era Ekonomi Digital
items: Determinants of Household Biogas-Bioslurry Economic Benefits
items: Kewirausahaan Sosial (Social Entrepreneurship) Mahasiswa Indonesia
items: Pengaruh E-Wallet dan Gaya Hidup Konsumtif: Tantangan Manajemen Keuangan Pribadi di Era Digital
items: Pengaruh Komunitas Online dan Promosi Digital Terhadap Keputusan Pembelian Online
items: Pengaruh Kerjasama Tim, Beban Kerja, dan Disiplin Kerja Terhadap Produktivitas Kerja Karyawan PT Sejin Fashion Indonesia Pati
items: Pengaruh Iklan Meta Ads, Harga, dan Kualitas Produk Terhadap Minat Beli Online Produk Digital
items: Analisis Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Keputusan Pembelian dengan Kepuasan Pelanggan Sebagai Variabel Intervening
items: Konstruksi Realitas Sosial dalam Praktik Green Accounting: Pendekatan Kualitatif terhadap Kesadaran Lingkungan Organisasi
items: Makna Kepemimpinan Adaptif dalam Organisasi Modern: Studi Fenomenologi terhadap Transformasi Budaya Kerja di Era Disrupsi
items: Implementasi Balanced Scorecard sebagai Alat Evaluasi Kinerja Strategis dalam Era Transformasi Digital
items: Spirit Inovasi dan Makna Kewirausahaan di Era Ekonomi Digital
items: Strategi Bisnis Berkelanjutan Bagi UMKM di Kampong Bharu, Kuala Lumpur
items: Persepsi Konsumen terhadap Fasilitas Makanan Minuman dan Operasional Hotel Syariah di Jabodetabek
items: Pembelajaran Proyek untuk Meningkatkan Kemampuan Kreativitas Kewirausahaan : Analisis Bibliometrik

Pengaruh Manajemen Sumber Daya Manusia dan Penerapan Good Manufacturing Practices Terhadap Peningkatan Higiene Produksi
type: item
description: This study aims to analyze the influence of Human Resource Management and Good Manufacturing Practices on Improving Production Hygiene, with the research focused on employees of Bakpia Kukus Tugu Jogja. The problems that often occur are the ineffectiveness of implementing hygiene standards and weaknesses in the human resource management system which are the important basis for conducting this research. This study uses a quantitative approach with a survey method by distributing questionnaires to 102 respondents who are employees of Bakpia Kukus Tugu Jogja in the production and quality control divisions. Data analysis was carried out using multiple linear regression with the help of SPSS software version 25.
creator: Zulia Pranita Sari
creator: Niken Widyastuti
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-27
publication date: 2025-09-27
volume: 2
number: 2
starting page: 01
ending page: 16
doi: 10.61132/prosemnasimkb.v2i2.175

Pengaruh Brand Image dan Inovasi Produk Terhadap Loyalitas Konsumen Smartphone Iphone
type: item
description: This study aims to analyze the influence of Brand Image and Product Innovation on Consumer Loyalty toward iPhone smartphones, with the research focused on university students in sleman regency. The increasing use of iPhones among students who are known to be critical and selective in choosing technology products forms the basis of this research. A quantitative approach was employed using a survey method, where questionnaires were distributed to 100 respondents who are iPhone users among university students in sleman regency. Data were analyzed using multiple linear regression with the assistance of SPSS version 26.
creator: Tasya Salsabilla
creator: Jemadi Jemadi
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-27
publication date: 2025-09-27
volume: 2
number: 2
starting page: 17
ending page: 30
doi: 10.61132/prosemnasimkb.v2i2.176

Analisis Faktor Risiko Kecelakaan Kerja dan Upaya Pencegahannya di Usaha Konveksi Sablon: Studi Kasus Inkside Sablon
type: item
description: This research aims to analyze the risk factors of occupational accidents and identify effective prevention efforts within the context of Micro, Small, and Medium Enterprises (MSMEs), specifically at Inkside Sablon. This qualitative study, employing a case study approach, utilized in-depth interviews, participant observation, and documentary analysis for data collection. The findings indicate that occupational accident risk factors at Inkside Sablon are influenced by several aspects, including human factors such as lack of safety awareness and fatigue, environmental factors like inadequate ventilation and suboptimal lighting, and equipment factors such as non-ergonomic tools and insufficient maintenance. The prevention efforts implemented by Inkside Sablon are still partial and not well-structured, thus requiring the integration of more comprehensive safety programs, such as enhanced safety and health (OSH) training, provision of appropriate personal protective equipment (PPE), and improvements in management and supervision systems. It is expected that the implementation of these measures will increase worker awareness and reduce the number of occupational accidents, thereby creating a safer and more productive work environment
creator: Sinta Kurnia
creator: Niken Widyastuti
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-27
publication date: 2025-09-27
volume: 2
number: 2
starting page: 31
ending page: 47
doi: 10.61132/prosemnasimkb.v2i2.177

Peran Iklan Media Sosial, Brand Image, dan Inovasi Produk untuk Membangun Loyalitas Konsumen Kalbe Nutritionals di Daerah Istimewa Yogyakarta
type: item
description: This study examines the influence of social media advertising, brand image, and product innovation on consumer loyalty toward Kalbe Nutritional in Yogyakarta, both partially and simultaneously. Using a quantitative method with purposive sampling, data were collected from 100 respondents through a Likert-scale questionnaire and analyzed using SPSS 20. The results indicate that social media advertising and brand image do not have a significant effect on consumer loyalty, while product innovation has a positive and significant impact. The limitation of this study lies in the absence of age segmentation. This study recommends strengthening digital strategies and conducting further research that considers demographic factors
creator: Nita Dwi Setiawati
creator: Andriya Risdwiyanto
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-27
publication date: 2025-09-27
volume: 2
number: 2
starting page: 48
ending page: 59
doi: 10.61132/prosemnasimkb.v2i2.178

Pengaruh Work-Life Balance dan Kepuasan Kerja terhadap Retensi Karyawan
type: item
description: This study aims to examine the effect of Work-Life Balance and Job Satisfaction on Employee Retention at PT. Nakau, North Lampung. Employee retention is a crucial issue in human resource management because it directly relates to the sustainability and effectiveness of an organization. This study uses a quantitative approach with data obtained through distributing questionnaires to 93 respondents who are company employees. The analysis method used is multiple linear regression to determine the simultaneous and partial effects of the independent variables on the dependent variable. The results show that Work-Life Balance has a positive and significant effect on Employee Retention, as well as Job Satisfaction which has been proven to have a positive contribution in increasing retention. Simultaneously, these two variables play an important role in encouraging employees to remain in the company. These findings have an implicit impact on enriching the human resource management literature, particularly regarding retention strategies based on work-life balance and job satisfaction. In addition, practically, this study provides recommendations to companies to design policies and programs that support work-life balance and create a satisfying work environment, thereby increasing loyalty and reducing employee turnover rates.
creator: Astrid Monika
creator: Akhir Lusono
creator: Diana Anggraini Kusumawati
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-29
publication date: 2025-09-29
volume: 2
number: 2
starting page: 60
ending page: 69
doi: 10.61132/prosemnasimkb.v2i2.181

Pengaruh Dana Pihak Ketiga, Likuiditas, dan Islamicity Performance Index terhadap Harga Saham
type: item
description: Bank Syariah Indonesia (BSI) faces challenges in optimizing financial performance and market valuation following the merger process in 2021. This study aims to analyze the influence of Third Party Funds, liquidity, and Islamicity Performance Index on BSI stock prices during the period 2021-2025. The research employs multiple linear regression analysis method using monthly data from BSI financial reports and stock price data from the Indonesia Stock Exchange. The results indicate that Third Party Funds have a negative but non-significant effect on BSI stock prices, suggesting that increases in Third Party Funds do not automatically enhance stock valuation as investors are concerned about the profit-sharing burden that must be paid. Liquidity has a positive and significant effect on stock prices, demonstrating that fund distribution efficiency is the primary factor evaluated by investors. The Islamicity Performance Index has a negative and significant effect on stock prices, confirming that investors interpret high sharia compliance indices as reducing profitability for shareholders. This study confirms that investors in evaluating Bank Syariah Indonesia stocks prioritize operational efficiency over operational scale or sharia compliance orientation.
creator: Yulin Nur Hidayah
creator: Bambang Sugeng Dwiyanto
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-29
publication date: 2025-09-29
volume: 2
number: 2
starting page: 70
ending page: 81
doi: 10.61132/prosemnasimkb.v2i2.183

Pengaruh Knowledge Sharing, Personal Knowledge, dan Job Prosedure terhadap Kinerja Pegawai di Sekolah Dasar
type: item
description: This study aims to determine the effect of knowledge sharing, personal knowledge, and work procedures on employee performance in Tanjungtirto 1 Public Elementary School. The background of this study is based on the importance of human resource quality in supporting organizational effectiveness, especially in elementary education institutions. The study population was all employees at Tanjungtirto 1 Public Elementary School with data collection using quantitative methods through questionnaires. The data obtained were then analyzed with the help of SPSS software through multiple linear regression tests to test the effect of independent variables on the dependent variable. The results showed that knowledge sharing did not have a significant effect on employee performance, as well as personal knowledge which also did not have a direct effect on performance. In contrast, work procedures were proven to have a positive and significant effect on improving employee performance. In addition, simultaneously knowledge sharing, personal knowledge, and work procedures together had a positive and significant effect on employee performance. This finding means that the existence of clear and structured work procedures has an important role in increasing work effectiveness, while knowledge sharing and personal knowledge require the support of a more focused management system to provide optimal contributions to employee performance in elementary school environments.
creator: Afriyanti Eva Belinda Lase
creator: Andia Janash Mumthaza
creator: Niken Widyastuti
creator: Mugi Puspita
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-29
publication date: 2025-09-29
volume: 2
number: 2
starting page: 82
ending page: 97
doi: 10.61132/prosemnasimkb.v2i2.184

Pengaruh Brand Image dan Brand Experience terhadap Niat Beli Ulang yang Dimediasi oleh Brand Love
type: item
description: This study aims to examine the influence of brand image, brand experience, and brand love on repurchase intention among McDonald’s consumers in Indonesia. A quantitative approach was employed, using a survey method with questionnaires distributed to 100 respondents. Data were analyzed using Partial Least Squares (PLS) with the assistance of SmartPLS version 4.1.1.2. The results indicate that brand image and brand love have a positive and significant effect on repurchase intention, while brand experience does not show a significant effect. Furthermore, brand love mediates the relationship between brand image and repurchase intention but does not mediate the effect of brand experience. These findings highlight the importance of brand image and emotional attachment in fostering consumer loyalty through repurchase intention.
creator: Inaya Sundari Rahmawati
creator: Andriya Risdwiyanto
creator: Nuralam Nuralam
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-29
publication date: 2025-09-29
volume: 2
number: 2
starting page: 98
ending page: 109
doi: 10.61132/prosemnasimkb.v2i2.182

Pengaruh Live Streaming, Affiliate Marketing, dan Perceived Price terhadap Purchase Decision yang Dimediasi oleh Customer Trust pada TikTok Shop
type: item
description: This study aims to examine the influence of live streaming, affiliate marketing, and perceived price on purchase decisions with customer trust as a mediating variable among students of Universitas Proklamasi 45. This study used a quantitative approach with a purposive sampling technique to determine 100 respondents relevant to the research criteria. The research instrument in the form of a structured questionnaire was distributed to obtain primary data, then analyzed using the Partial Least Squares (PLS) path model as a statistical analysis method. The results showed that the variables of live streaming, affiliate marketing, and perceived price simultaneously had a positive and significant effect on customer trust. Furthermore, customer trust was proven to have a significant influence on purchase decisions, thus understanding that customer trust is an important factor in driving purchase decisions. However, other results showed that live streaming did not directly influence purchase decisions. However, when mediated by customer trust, the influence of live streaming on purchase decisions became significant. These findings provide theoretical contributions to the development of digital marketing science, particularly in understanding the mediating role of customer trust in consumer behavior. In addition, practical implications for business actors are the importance of building consumer trust through live streaming strategies, affiliate marketing, and appropriate price offers to improve purchase decisions.
creator: Tria Lady Sijabat
creator: Djoko Wijono
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-29
publication date: 2025-09-29
volume: 2
number: 2
starting page: 110
ending page: 126
doi: 10.61132/prosemnasimkb.v2i2.186

Pengaruh Price Discount dan E-service Quality terhadap Perceived Value: Studi pada Pengguna Shopeefood di Kalangan Generasi Z Yogyakarta
type: item
description: This study aims to determine the effect of price discount (X1) and e-service quality (X2) on perceived value (Y) among Generation Z ShopeeFood users in Yogyakarta. This study used a quantitative approach with a sample of 60 Generation Z respondents aged 17-28 who had made a transaction on ShopeeFood in the past three months. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The results of this study indicate that price discount has a positive and highly significant effect on perceived value, as evidenced by a strong path coefficient and a high t-statistic. E-service quality was also found to have a positive and significant effect on perceived value. Thus, both variables simultaneously significantly and strongly explain variation in perceived value, with the model demonstrating a good fit to the data. This study confirms that price discount strategies are a key driver in shaping perceived value among Generation Z consumers, and e-service quality also plays a crucial role in creating positive digital experiences. The practical implications of this study include recommendations for ShopeeFood managers to optimize discount strategies and continuously improve e-service quality to enhance consumer perceived value.
creator: Ilvano Iswandi
creator: Andriya Risdwiyanto
creator: Bambang Irjanto
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-29
publication date: 2025-09-29
volume: 2
number: 2
starting page: 127
ending page: 137
doi: 10.61132/prosemnasimkb.v2i2.185

Pengaruh Pelatihan dan Pengembangan Kompetensi terhadap Peningkatan Kompetensi Mahasiswa Papua Program Beasiswa YPMAK-Binterbusih
type: item
description: This study aims to determine the effect of training and competency development on the improvement of competencies among Papuan students in the YPMAK – Binterbusih Scholarship Program. The research is based on the importance of training and development in preparing high–quality and competitive human resources from Papua. A quantitative research method with a survey approach was employed. Data were collected through questionnaires distributed to recipients of the YPMAK – Binterbusih scholarship. The results of the analysis indicate that the training variable has a positive and significant effect on student competency improvement, with a significance value of 0.001 (p < 0.05). Likewise, the competency development variable also shows a significant influence with the same level of significance. Simultaneously, the two independent variables contribute 79.3% to the improvement of student competencies, while the remaining 20.7% is influenced by other factors beyond the scope of this study. These findings emphasize that systematically and relevantly designed training and development programs can enhance both the academic and non-academic capabilities of Papuan students. Therefore, it is recommended that YPMAK continue to enhance structured and sustainable training programs to develop a generation of Papuans who are competent and ready to compete at national and global levels.
creator: Ria Sani
creator: Akhir Lusono
creator: Diana Anggraini Kusumawati
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-29
publication date: 2025-09-29
volume: 2
number: 2
starting page: 138
ending page: 151
doi: 10.61132/prosemnasimkb.v2i2.187

Pengaruh Social Media Marketing dan Environmental Knowledge Terhadap Green Purchase Intention dengan Customer Trust Sebagai Variabel Mediasi pada Generasi Z di Sleman
type: item
description: This study aims to determine and analyze the effect of Social Media Marketing and Environment Knowledge on Green Purchase Intention with Customer Trust as a Mediating Variable in Generation Z in Sleman. This study uses quantitative research methods using a questionnaire. The population in this study is Generation Z in Sleman, Yogyakarta Special Region who consume drinking water in gallons of the Aqua brand. The data collection technique used purposive sampling technique. The sample in this study amounted to 95 respondents. The analysis method used in this research is Partial Least Square (PLS). The results showed that social media marketing has a significant direct effect on green purchase intention, environmental knowledge has a significant direct effect on green purchase intention, social media marketing has a significant direct effect on customer trust, environmental knowledge has a significant direct effect on customer trust. Meanwhile, customer trust does not have a significant direct effect on green purchase intention. In the mediation test, customer trust is able to mediate social media marketing on green purchase intention and customer trust is able to mediate environmental knowledge on green purchase intention.
creator: Dita Kusuma Sari
creator: Andriya Risdwiyanto
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 2
number: 2
starting page: 171
ending page: 188
doi: 10.61132/prosemnasimkb.v2i2.189

Implementasi Inklusi Keuangan dan Sistem Informasi Akuntansi untuk Optimalisasi Kinerja Keuangan di Kabupaten Sleman
type: item
description: This study aims to examine the effect of financial inclusion, accounting information systems, and e-commerce on the financial performance of Micro, Small, and Medium Enterprises (MSMEs). MSMEs play a crucial role in supporting regional economic growth, thus enhancing financial performance is a crucial aspect. The study sample comprised 84 MSME owners in Sleman Regency, drawn using the snowball sampling technique. Data collection was conducted through online questionnaires using a Google Form link to facilitate respondents' completion and to broaden the reach of respondents. The data were analyzed using multiple linear regression with SPSS software to determine the extent of the interplay between the variables studied. The results indicate that financial inclusion has a positive effect on MSME financial performance. This indicates that the easier access for MSMEs to formal financial services, the better their financial performance. Similarly, accounting information systems have also been shown to have a positive effect, where the implementation of a good accounting system can improve the quality of transaction recording and financial decision-making. Conversely, e-commerce has not been shown to have a significant effect on MSME financial performance. This finding indicates that the use of e-commerce by MSMEs in Sleman is not optimal in supporting improved financial performance.
creator: Syanindita Perwitasari
creator: Baniady Gennody Pronosokodewo
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 2
number: 2
starting page: 189
ending page: 204
doi: 10.61132/prosemnasimkb.v2i2.191

Pengaruh Etnosentrisme, Sikap, Norma Subjektif, dan Kontrol Perilaku terhadap Niat Beli Sepatu Lokal Ventela
type: item
description: The dominance of foreign footwear brands in Indonesia remains strong despite the growing awareness of supporting local products. This phenomenon raises questions about the factors that drive consumer purchase intention toward local brands, particularly among younger generations. This study aims to examine the influence of ethnocentrism, attitude, subjective norms, and perceived behavioral control on the purchase intention of Ventela, a local footwear brand, using the Theory of Planned Behavior (TPB) framework. A quantitative approach was employed by distributing questionnaires to 150 respondents in Yogyakarta who had never purchased or used Ventela products. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that ethnocentrism, attitude, subjective norms, and perceived behavioral control significantly and positively affect consumers’ purchase intention toward Ventela. Theoretically, this study extends the application of TPB by incorporating ethnocentrism as an additional predictor of purchase intention for local products. Practically, the findings suggest that producers should emphasize national pride in their marketing strategies, enhance product quality and design, and expand purchasing accessibility. The main limitation of this study lies in its focus on a single brand and a limited sample size, suggesting that future research should broaden the context and include more diverse respondents.
creator: Fikri Farhan
creator: Aditya Yudha Kusuma
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 2
number: 2
starting page: 220
ending page: 231
doi: 10.61132/prosemnasimkb.v2i2.195

Optimalisasi Media Sosial melalui Digital Storytelling sebagai strategi Pemasaran Desa Wisata di Era Society 5.0
type: item
description: Society 5.0 era, tourism villages are required to optimize social media as a strategic. This study aims to analyze and evaluate the effectiveness of social media, identify obstacles, and formulate a digital storytelling strategy. A combination method used with a concurrent triangulation strategy. The SOSTAC framework used to describe the marketing strategy. The research location was in Pancoh Ecotourism Village, with research objects consisting of Instagram and TikTok media content. The sampling technique used purposive sampling. Primary data were obtained through in-depth interviews with the head of the management and the marketing division, while secondary data consisted of documentation of social media content. Data validity was tested using triangulation. Qualitative analysis conducted by identifying digital marketing strategies and analyzing content. Quantitative analysis carried out by calculating the Engagement Rate on Instagram and TikTok to measure the effectiveness of audience interaction with narrative content. The results showed that Instagram was superior in strengthening promotional content through paid advertising, while TikTok demonstrated organic strength in human interest narratives and environmental education. Pancoh needs to develop a more balanced digital storytelling strategy, consistent content production, human resource training, utilizing social media algorithms, interaction patterns directed at two-way engagement, content distribution utilizing cross-posting techniques, scheduling uploads at prime time for young users, and placing the community as the main actor in the narrative
creator: Nida Urrahma Hidayati
creator: Endang Widayati
creator: Andreas Dian Anggi Kusuma
creator: Tuti Panghastuti
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 2
number: 2
starting page: 242
ending page: 257
doi: 10.61132/prosemnasimkb.v2i2.198

Optimalisasi Potensi Alam, Ekonomi, dan Budaya Desa Wisata Pupus melalui Pendekatan Green Digital Management
type: item
description: Pupus Tourism Village in Ponorogo Regency is a pioneering tourist village endowed with diverse natural, economic, and cultural potential, yet its development remains constrained by limited infrastructure and insufficient utilization of digital technology. This condition has hindered the optimization of local attractions such as Mloko Sewu, Selorejo Waterfall, Mount Tapak Bimo trekking, as well as local products including palm sugar, coffee, porang, and goat milk in supporting the village economy. This study aims to analyze strategies for optimizing village potential through the application of Green Digital Management (GDM) as an effort to establish sustainable tourism business practices. A qualitative research approach was employed, with data collected through observation, interviews, and documentation. The findings reveal that the implementation of GDM can serve as a strategic approach for Pupus Tourism Village by integrating environmentally based digital promotion, strengthening eco-friendly creative economy initiatives, and revitalizing local culture such as the bersih desa ritual and communal work (gotong royong). The implications highlight the importance of collaboration between government, community, and tourism stakeholders in applying GDM to enhance the competitiveness of Pupus Tourism Village while simultaneously promoting sustainable economic, social, and ecological development.
creator: Yitno Purwoko
creator: Erna Wigati
creator: Aceng Gima Sugiama
creator: Tuti Panghastuti
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 2
number: 2
starting page: 258
ending page: 276
doi: 10.61132/prosemnasimkb.v2i2.194

Literasi Digital Investor Ritel di Era Disrupsi: Navigasi Keuangan Pribadi dan Pasar Modal Menuju Society 5.0 yang Berkelanjutan
type: item
description: The era of digital disruption has brought significant changes to people's behavior, including investment activities. Retail investors have increasingly easy access to the capital market through digital applications such as Neo HOTs, Bibit, and Stockbit. However, this convenience is not always accompanied by adequate digital financial literacy. This study aims to explore retail investors' experiences using digital investment applications and understand their perceptions of sustainable investing in the Society 5.0 era. The research method used a descriptive qualitative approach with in-depth interviews with a number of active retail investors. The findings indicate that the majority of retail investors are attracted to investing due to ease of access and promotions, but many still make impulsive decisions based on social media trends (fear of missing out/FOMO). A small number of investors are beginning to understand the importance of sustainable investing (ESG), although it has not yet become a primary consideration in investment decisions. This study emphasizes the importance of more targeted digital financial literacy so that people can use technology wisely, maintain personal financial sustainability, and contribute to sustainable development.
creator: Endro Isnugroho
creator: Sulistiono Sulistiono
creator: Nida Urrahma Hidayati
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 2
number: 2
starting page: 277
ending page: 286
doi: 10.61132/prosemnasimkb.v2i2.201

Pengaruh Pengalaman Wisatawan, Kualitas Layanan dan Daya Tarik Wisata terhadap Niat Berkunjung Kembali di Desa Ekowisata Pancoh
type: item
description: This study aims to determine the influence of tourist experience, service quality, and tourist attractions on revisit intention in Pancoh Ecotourism Village. This village is one of the developing ecotourism-based tourist destinations in the Special Region of Yogyakarta and attracts tourists through its unique nature and local culture. The research sample consisted of 100 respondents selected using a non-probability sampling technique with a purposive sampling approach, namely tourists who have visited Pancoh Ecotourism Village. Data collection was carried out by distributing questionnaires, then analyzed using the partial least squares structural equation modeling (SEM-PLS) method with the WarpPLS application version 8.0 to test the relationship between variables. The results showed that the variables of service quality and tourist attractions have a positive and significant effect on revisit intention. This indicates that improving service quality, such as friendliness, accuracy, and comfort, as well as the development of tourist attractions in the form of natural beauty, local culture, and supporting facilities can encourage tourists to revisit. However, the variable of tourist experience did not have a significant effect on revisit intention, which means that individual experience is not yet a major determining factor in influencing tourist decisions. These findings emphasize the importance of a destination management strategy that focuses on improving the quality of services and tourist attractions to strengthen the sustainability of Pancoh Ecotourism Village.
creator: Atika Fauziana
creator: Guruh Ghifar Zalzalah
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 2
number: 2
starting page: 287
ending page: 301
doi: 10.61132/prosemnasimkb.v2i2.200

Triple Role Pada Perempuan Orang Asli Papua Dalam Rumah Produksi D’TOMU
type: item
description: Empowering women through the development of home-based industries plays a crucial role in improving household welfare and strengthening community-based economies in Papua. This study aims to analyze the triple role of Indigenous Papuan Women (OAP) in the D’TOMU Home Production in Sebyar Rejosari Village, Tomu District, Teluk Bintuni Regency, and to evaluate the implementation of Regional Regulation No. 1 of 2019 concerning the Recognition and Protection of Indigenous Peoples’ Rights. This research employs a qualitative method using in-depth interviews, observations, and documentation with ten key informants, including OAP women, community leaders, and production facilitators. The findings indicate that the home production initiative has a significant positive impact on three main aspects: (1) better time management balance in handling domestic, productive, and social roles; (2) increased household income by 25%–35% through product diversification such as sago flour, keladi chips, fish crackers, shrimp crackers, and traditional Papuan handicrafts; and (3) improved social recognition of women within families, communities, and indigenous societies. This study highlights the importance of government support, entrepreneurship training, digital literacy enhancement, and multi-stakeholder collaboration to achieve sustainable and competitive empowerment of Indigenous Papuan women.
creator: Sinta Juliyanti
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 2
number: 2
starting page: 302
ending page: 316
doi: 10.61132/prosemnasimkb.v2i2.203

Kesiapan Kerja di Era Digital Fatigue : Analisis Peran Efikasi Diri, Kecerdasan Emosional, dan Keterampilan Digital
type: item
description: This study examines the impact of self-efficacy, emotional intelligence, and digital skills on student job readiness in the era of digital fatigue. This study used a descriptive method and involved 202 students from Subang studying in the Special Region of Yogyakarta (DIY), selected using a purposive sampling technique. Data were collected through an online questionnaire and analyzed using multiple linear regression with the help of SPSS. The results show that self-confidence, emotional intelligence, and digital skills each have a positive and significant impact on job readiness, and together increase students' adaptability and resilience in the era digital fatigue. These findings emphasize the importance of building self-confidence, managing emotions, and mastering digital skills to mitigate the impact of digital fatigue and prepare students for increasingly competitive and modern job markets. The results of this study can serve as a reference for students, lecturers, and policymakers in developing strategies that combine mental readiness and mastery of digital skills in the educational process at universities. This study examines the impact of self-efficacy, emotional intelligence, and digital skills on student job readiness in the era of digital fatigue. This study used a descriptive method and involved 202 students from Subang studying in the Special Region of Yogyakarta (DIY), selected using a purposive sampling technique. Data were collected through an online questionnaire and analyzed using multiple linear regression with the help of SPSS. The results show that self-confidence, emotional intelligence, and digital skills each have a positive and significant impact on job readiness, and together increase students' adaptability and resilience in the era digital fatigue. These findings emphasize the importance of building self-confidence, managing emotions, and mastering digital skills to mitigate the impact of digital fatigue and prepare students for increasingl…
creator: Fata A’A Rahman Aryanto
creator: Pradita Nindya Aryandha
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 2
number: 2
starting page: 350
ending page: 369
doi: 10.61132/prosemnasimkb.v2i2.205

Analisis Paparan Digital Fatigue Pada Generasi Z Untuk Mendukung Produktivitas Sehat di Era Digital
type: item
description: The excessive and uncontrolled intensity of Gen-Z in using digital media through various communication and information platforms can impact mental/physical health, resulting in unhealthy productivity in various spheres of activity. This study aims to analyze the causes, impacts, and solutions of digital media exposure on the aspect of digital fatigue which is expected to provide a new approach for Gen-Z to develop professional attitudes and mindsets in using digital media. The research method in this study uses a qualitative descriptive method. The sampling technique in this study uses purposive sampling and snowball sampling techniques. The purposive sampling technique is determined by the age range of Gen-Z from STIE Pariwisata API Yogyakarta students born between the mid-1990s and early 2010s. The snowball sampling technique used is all 129 students. Data analysis is carried out descriptively based on the percentage of respondents' assessments from the available questions. The results of this study are, the higher the percentage of counterproductive causes, impacts, and solutions to the digital fatigue aspects chosen by respondents, the more unhealthy productivity will result, conversely, the lower the percentage of counterproductive causes, impacts, and solutions to the digital fatigue aspects chosen by respondents, the more healthy productivity will result. The contribution of this study is, to support the success of activities carried out through the use of digital media in accessing information and communication channels, Gen-Z must be able to make proportional choices, namely choices that are oriented towards mental/physical health so that they can place Gen-Z in a healthy productivity environment.
creator: Sulistiono Sulistiono
creator: Erna Wigati
creator: Susilo Budi Winarno
creator: Tuti Panghastuti
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 2
number: 2
starting page: 370
ending page: 387
doi: 10.61132/prosemnasimkb.v2i2.206

Pemberdayaan Perempuan dalam Pengembangan UMKM
type: item
description: This study aims to describe the form of women's empowerment in the development of Micro, Small, and Medium Enterprises (MSMEs) through a case study of the local product business "Mie Des" in Klisat Hamlet, Srihardono Village, Pundong District, Bantul Regency. The method used is descriptive qualitative research with a case study approach, where data is collected through observation, interviews, and documentation of business actors and community leaders. Data analysis uses the Miles and Huberman model which includes data reduction, data presentation, and conclusion drawing. The results show that women's empowerment in the "Mie Des" business includes five main indicators, namely Opportunities, Support, Strengthening, Protection, and Supervision. Women have an important role in the production, management, and marketing of "Mie Des" products, and demonstrate increasing economic independence. Support from family and community is a significant supporting factor, although access to assistance with production tools is still uneven. In terms of empowerment, business actors acquire new skills and become more confident in making decisions. However, legal protection for women's MSMEs is still minimal, and external supervision has not been carried out continuously.
creator: Uskha Dyah Arsanti
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 2
number: 2
starting page: 388
ending page: 402
doi: 10.61132/prosemnasimkb.v2i2.208

Interaksi Sosial Para Stakeholder Dalam Meningkatkan Kinerja Pegawai
type: item
description: This study aims to examine how social interactions between stakeholders at Sunan Kalijaga State Islamic University (UIN) Yogyakarta affect the performance of outsourced security guards. In the context of higher education, outsourced security guards hold a strategic position in maintaining campus security, so the dynamics of social relationships involving them, both with internal and external parties, are important aspects to examine. The research approach used was qualitative, combining field observation methods, in-depth interviews with seven key informants, and documentation review. Data analysis was carried out through the stages of reduction, presentation, and drawing conclusions using the Miles and Huberman model. The results show that open communication, regular appreciation, and structured coordination contribute significantly to improving motivation, discipline, and the quality of security services. Healthy competition between members encourages increased professionalism, while conflicts that arise in daily interactions can be managed effectively through a persuasive approach and collective support from colleagues and superiors. These findings confirm that the performance of outsourced officers is not solely determined by formal work systems or hierarchical instructions, but also by the quality of social relationships established in the work environment. Thus, positive social interactions play a crucial role in creating optimal performance and can serve as a model for relevant managerial practices for other higher education institutions.
creator: Chrisma Hari Saputra
creator: Bresca Merina
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 2
number: 2
starting page: 403
ending page: 416
doi: 10.61132/prosemnasimkb.v2i2.210

Pengelolaan Sistem Penyediaan Air Minum (SPAM) Keceme dalam penanggulangan kekeringan
type: item
description: This study aims to describe the management of the Keceme Drinking Water Supply System SPAM as an effort to overcome drought in Waru Hamlet, Girisekar Village, Panggang District, Gunungkidul Regency, Special Region of Yogyakarta. The drought problem in the area has been going on for a long time, thus demanding a sustainable solution to meet the community's clean water needs. This study uses a qualitative approach with data collection techniques through observation, in-depth interviews with SPAM managers and the community, and documentation. Data analysis was carried out with reference to George R. Terry's management theory which includes four management functions, namely planning, organizing, actuating, and controlling. The results show that the existence of the Keceme SPAM greatly helps the community in obtaining access to clean water, although various obstacles still exist. The main obstacles include planning that is mostly not documented in writing, limited number and capacity of human resources in management, technical problems in the form of lime deposits that disrupt water flow, and high operational and maintenance costs of the network. However, the existence of social capital in the form of a spirit of mutual cooperation among the community, as well as policy support and facilities from the village government, are important factors driving the sustainability of SPAM management. This research is expected to provide practical contributions as a reference for other regions facing similar challenges, particularly in optimizing the use of local water sources as a sustainable drought mitigation strategy.
creator: Roy Rahmanto
creator: Bresca Merina
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 2
number: 2
starting page: 417
ending page: 431
doi: 10.61132/prosemnasimkb.v2i2.211

Technology Acceptance Model (TAM) Untuk Mengukur Minat Adopsi Green Transportation Sepeda Motor Listrik di Kalimantan Barat
type: item
description: Climate change and air pollution are necessitating a transition towards sustainable transportation. However, the adoption rate of electric motorcycles in West Kalimantan remains low. This study aims to analyze the factors shaping the intention to adopt electric motorcycles in this region using an extended Technology Acceptance Model (TAM) framework. A quantitative method was employed, involving a survey of 200 respondents selected through purposive sampling, with the data analyzed using Structural Equation Modeling (SEM). The results indicate that perceived usefulness and perceived ease of use have a positive and significant influence on adoption intention. Notably, perceived ease of use emerged as the most dominant determinant, not only directly impacting intention but also indirectly influencing it through perceived usefulness. Among the external variables, compatibility was found to enhance perceived usefulness, while enjoyment positively affected perceived ease of use. Conversely, resource availability did not significantly shape initial perceptions. The implications of these findings suggest that stakeholders should prioritize strategic communication that highlights the ease of use, enjoyable riding experience, and functional benefits of electric motorcycles. These efforts should be supported by policies aimed at accelerating infrastructure development and providing incentives to encourage broader adoption.
creator: Asri Hidayati
creator: Adiyath Randy Yudimamase
creator: Henrian Stiawan
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 2
number: 2
starting page: 432
ending page: 449
doi: 10.61132/prosemnasimkb.v2i2.212

Optimalisasi Strategi Pengembangan Sumber Daya Manusia Dalam Meningkatkan Efektivitas Pelayanan Publik di Era Digital 2045
type: item
description: To respond to the challenges and needs of contemporary society, the public sector must rapidly adapt to digital transformation. The objective of this research is to examine relevant and adaptive human resource development strategies for the digital ecosystem and to evaluate how they impact the quality of public services in the era of technological disruption. This research uses a descriptive qualitative approach with a literature review and policy analysis. It analyzes best practices from government institutions, both national and international, in developing human resources oriented towards the digital era. Key findings indicate that optimizing human resources requires not only improving technological capabilities or digital expertise; it also requires reconstructing leadership paradigms, flexible organizational cultures, and implementing meritocratic systems and data-driven performance management. It is evident that technologies such as big data analytics, artificial intelligence (AI), and the Internet of Things (IoT) can help improve public services, but the success of these technologies depends heavily on the capabilities and readiness of the employees who manage these systems. An integrated digital talent ecosystem must be built, encompassing continuous training (learning for life), collaboration between government, academia, and business (the triple helix model), and a regulatory framework responsive to technological developments. Furthermore, it is emphasized that developing digital integrity and ethics is crucial as a pillar of good governance in the digital era. Optimizing human resource development strategies systematically and sustainably will enable Indonesia to improve the efficiency of public services and strengthen the competitiveness of its bureaucracy globally. By 2045, adaptable, innovative, and highly integrated human resources will be the primary drivers of a digital government transformation that is inclusive, responsive, and future-oriented.
creator: Leni Rohida
creator: Siti Khumayah
creator: Hagies Ferdiansyah Akbar
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 2
number: 2
starting page: 450
ending page: 458
doi: 10.61132/prosemnasimkb.v2i2.213

Dampak Kesiapan Teknologi dan Motivasi Kewirausahaan terhadap Dukungan Manajemen dan Kesuksesan Pemasaran Digital UMKM Alas Kaki di Jawa Timur
type: item
description: The purpose of the research is to analyze the influence of technology readiness and entrepreneurial motivation on the success of digital marketing through management support in MSMEs (Micro, Small, and Medium Enterprises) of footwear craftsmen in East Java. The research method uses a quantitative approach with a survey method. The population includes all MSME footwear craftsmen in East Java. A sample of 69 MSME footwear craftsmen in East Java was obtained through accidental sampling. Data were processed using SEM PLS 4. The results of the study show that Technology Readiness does not affect Management Support, Entrepreneurial Motivation affects Management Support, Management Support affects the success of Digital Marketing, Technology Readiness does not affect the success of Digital Marketing, Entrepreneurial Motivation affects the success of Digital Marketing, and Technology Readiness does not affect the success of Digital Marketing and Entrepreneurial motivation affects the success of digital marketing through management support in small and medium enterprises (SMEs) of shoe craftsmen in East Java. This finding is expected to provide strategic recommendations for shoe craftsman SMEs to enhance the effectiveness of their digital marketing.
creator: Mochamad Syaiful Arif
creator: Achmad Zaki Fadhil
creator: Rena Febrita Sarie
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-06
publication date: 2025-10-06
volume: 2
number: 2
starting page: 459
ending page: 479
doi: 10.61132/prosemnasimkb.v2i2.179

Pengaruh Rasio Likuiditas dan Solvabilitas terhadap Profitabilitas pada PT GoTo Go-Jek Tokopedia Tbk Periode 2018-2023
type: item
description: This study aims to analyze the effect of liquidity and solvency ratios on the profitability of PT GoTo Go-Jek Tokopedia Tbk. The liquidity ratio in this study is measured using the Current Ratio (CR), while the solvency ratio uses the Debt to Equity Ratio (DER) and Debt to Asset Ratio (DAR). The research data includes the 2018–2020 financial statements of PT Tokopedia Tbk and the years 2021–2023 after the company transformed into PT GoTo Go-Jek Tokopedia Tbk. The research method uses a descriptive quantitative approach with secondary data from the company's annual financial statements. The results show that the company's liquidity ratio fluctuates in the range of 1.55–3.14, while the DER is in the range of 0.12–0.42 and the DAR is between 0.17–0.34. The results of the simultaneous test showed the value of sig. The F Change of 0.003 < 0.05 indicates that CR, DER, and DAR have a less significant correlation relationship with Return on Assets (ROA). A determination coefficient value of 0.382 showed that 38.2% of the ROA variables were influenced by CR and DAR, while the remaining 67.8% were explained by other factors outside the model. Overall, the research findings confirm the importance of efficient debt management and optimization of capital structure to increase the company's long-term profitability.
creator: Jarot Wuryanto
creator: Siana Ria
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-19
publication date: 2025-11-19
volume: 2
number: 2
starting page: 480
ending page: 491
doi: 10.61132/prosemnasimkb.v2i2.226

Pengaruh Ekuitas Merek terhadap Keputusan Pembelian Konsumen dalam Menggunakan Jasa Go-Jek di Kota Depok
type: item
description: This study aims to determine the influence of brand awareness, brand association, and brand loyalty associated with brand equity on consumer purchase decisions in using GO-JEK services in Depok City. These three variables were analyzed both partially and simultaneously to identify the degree of their influence on consumers' decisions in choosing online transportation services. The research method used is a quantitative approach with the distribution of questionnaires as a data collection instrument, while the analysis is carried out using inferential statistical techniques. The results show that partially the variables of brand association and brand loyalty have a significant and dominant influence on purchasing decisions. This indicates that consumers' perception of the image and emotional connection with the GO-JEK brand plays an important role in the decision to choose the service. In addition, the results of the simultaneous test showed that brand awareness, brand association, and brand loyalty together had a positive and significant influence on purchasing decisions. These findings confirm that strong brand equity is an important factor in increasing consumer interest and preference for GO-JEK services. Therefore, companies need to maintain and strengthen branding strategies to increase competitiveness and maintain customer loyalty.
creator: H. Subagyo
creator: Bintang Paula Putra
creator: Zairin Zairin
creator: Aminudin Aminudin
creator: Wawan Wawan
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-19
publication date: 2025-11-19
volume: 2
number: 2
starting page: 492
ending page: 499
doi: 10.61132/prosemnasimkb.v2i2.227

Analisis Sistem Manajemen Inventori Material Konstruksi Berbasis Cloud dan Real-Time
type: item
description: The construction industry faces major challenges in managing material inventory, particularly among start-up companies that still rely on paper-based manual records. Such practices often lead to data inconsistencies, delays in decision-making, and project inefficiencies. This study aims to analyze the implementation of a cloud-based and real-time inventory management system utilizing spreadsheets at PT X, a start-up contractor located in Karanganyar, Central Java. The research employs a qualitative case study approach, with data collected through direct observation, semi-structured interviews with finance staff, logistics administration staff, and the project manager, as well as documentation of material inflows and outflows. The findings reveal that the use of cloud-based spreadsheets enhances data transparency, facilitates real-time monitoring between field and office, and accelerates stock opname validation. The system also supports more responsive decision-making regarding material reordering and request postponements. Nevertheless, several obstacles remain, including limited digital literacy among staff, potential input errors, and reliance on internet connectivity. Theoretically, this research contributes to the literature on accounting information systems and inventory management in small-scale construction sectors. Practically, it demonstrates that low-cost cloud solutions can improve operational efficiency and serve as a foundation for developing more integrated systems in the future.
creator: Yuantomi Rohmat Udin
creator: Dika Puspitaningrum
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-19
publication date: 2025-11-19
volume: 2
number: 2
starting page: 500
ending page: 514
doi: 10.61132/prosemnasimkb.v2i2.228

Mengapa Generasi Z di Bogor Memilih QRIS Tinjauan dari Gaya Hidup hingga Sikap Keuangan
type: item
description: Digital transformation in Indonesia's financial sector has accelerated the adoption of cashless payment systems, with QRIS (Quick Response Code Indonesian Standard) as the main innovation since its introduction by Bank Indonesia in 2019. Generation Z, as a digital native group, is the dominant user of QRIS due to their preference for fast, practical, and connected services. This study aims to empirically analyze the influence of lifestyle, ease of use, trust, and financial attitudes on the decision to use QRIS by Generation Z in Bogor Regency, as well as test the role of financial literacy as a moderation variable. The research approach uses quantitative methods through inferential statistical analysis. The results showed that only the variables of ease of use and financial attitude had a significant effect on the decision to use QRIS, with a significance value of < 0.05 and t calculated > t table. These findings reinforce the Technology Acceptance Model (TAM) model, which emphasizes the importance of the perception of convenience in driving the adoption of digital payment technology. Meanwhile, the variables of lifestyle and trust did not have a significant effect, which may be due to the level of general trust that has been formed in QRIS and the digital lifestyle of respondents who have not fully developed. These results confirm the need to develop a more intuitive user experience and increase education related to digital financial literacy to strengthen the sustainable use of QRIS among Generation Z.
creator: Zeze Zakaria Hamzah
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-19
publication date: 2025-11-19
volume: 2
number: 2
starting page: 515
ending page: 529
doi: 10.61132/prosemnasimkb.v2i2.230

Strategi Pengembangan UMKM Kopi Melalui Business Model Canvas dan Pendekatan Swot
type: item
description: This study aims to analyze the development strategy of micro, small, and medium enterprises (MSMEs) in the coffee sector using the Business Model Canvas (BMC) and SWOT Analysis approaches. A case study was conducted at Paul Coffee Shop, located in Tajurhalang, Bogor Regency. The research method employed was descriptive qualitative, with data collected through observation, interviews, and literature review. The results indicate that the current business model of Paul Coffee Shop has strengths in affordable pricing and personal relationships with customers but still has weaknesses in digital marketing and product innovation. Through SWOT analysis, development strategies were formulated, including product diversification, strengthening digital marketing, collaboration with local MSMEs, and customer loyalty programs. This study emphasizes that BMC can be used not only in the initial stage of business establishment but also as a tool for evaluation and strategy development for ongoing MSMEs.
creator: Tika Kartika Asri
creator: Tyara Poernomo Putri
creator: Mujito Mujito
creator: Dwi Oktiana Irawati
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-19
publication date: 2025-11-19
volume: 2
number: 2
starting page: 530
ending page: 539
doi: 10.61132/prosemnasimkb.v2i2.229

Analisis Kualitas Pelayanan Angkutan Sampah UPT Pengelolaan Sampah di Kabupaten Bogor
type: item
description: This study aims to analyze the quality of waste transportation services provided by the Waste Management UPT in Bogor Regency, with a case study in Harapan Jaya Village. The research employed a descriptive quantitative approach using questionnaires distributed to 100 community respondents. The variables examined refer to the five service quality dimensions, namely tangibles, reliability, responsiveness, assurance, and empathy. The findings indicate that community perceptions of waste transportation services fall into the “fairly good” category, with an overall average score of 3.39. Specifically, the tangibles dimension scored 3.46 (fairly good), reliability 3.47 (fairly good), responsiveness 3.16 (fairly good but lowest), assurance 3.21 (fairly good), and empathy 3.63 (good, highest). These results suggest that waste transportation services have been running fairly well, though improvements are needed, particularly in responsiveness. The study’s findings are expected to provide input for the Bogor Regency Environmental Agency to enhance the effectiveness and quality of waste management services, as well as encourage greater community participation in maintaining environmental cleanliness.
creator: Syaiful Anwar
creator: Mujito Mujito
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-19
publication date: 2025-11-19
volume: 2
number: 2
starting page: 540
ending page: 547
doi: 10.61132/prosemnasimkb.v2i2.231

API Sebagai Inti Produk Digital dan Risiko Operasional di Lingkungan Perusahaan Modern
type: item
description: APIs (Application Programming Interfaces) have become a key component in the development of modern digital products and the transformation of cloud-based services. Its ability to provide structured access to data and enable cross-platform integration makes APIs at the core of the enterprise's digital architecture. However, the high level of API openness poses increasingly complex security challenges, including potential data exploitation, injection attacks, credential misuse, and exploitation of business logic loopholes. This article examines the strategic role of APIs in the digital ecosystem, analyzes the operational risks that arise from API exposure, and evaluates the effectiveness of basic defense mechanisms such as API Gateways and Web Application Firewalls (WAFs). The findings of the study show that while both solutions play an important role in controlling access, filtering, and mitigating attacks at the surface layer, they have not been able to provide comprehensive protection against modern API threats that are dynamic, distributed, and often exploit weaknesses at the application and business logic levels. Therefore, a more holistic, layered, and sustainable API security approach is needed, including anomalous behavior detection, API abuse protection, and real-time monitoring to maintain the integrity and reliability of digital services.
creator: Reza Irsyadul Anam
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-20
publication date: 2025-11-20
volume: 2
number: 2
starting page: 548
ending page: 556
doi: 10.61132/prosemnasimkb.v2i2.232

Kelincahan Bisnis dan Maqasid al-Syariah
type: item
description: The global economy is increasingly marked by volatility, uncertainty, and disruption, compelling organizations to adopt business agility as a means of survival and competitiveness. Conventional agility emphasizes speed, responsiveness, and innovation, yet often lacks the ethical foundation required for long-term sustainability. In contrast, Islamic economic thought, guided by Maqasid al-Shariah—the preservation of religion, life, intellect, lineage, and wealth—prioritizes justice, fairness, and social responsibility in economic activities. This study analyzes how the principles of Maqasid can be aligned with business agility to form an ethically grounded and adaptive business model. Employing a qualitative research design with a library research approach, the study synthesizes insights from existing literature on agility, Islamic economics, and Maqasid through thematic content analysis. The findings indicate that while agility strengthens resilience and competitiveness, it requires Maqasid as a moral compass to ensure value-driven adaptability. The integration of agility and Maqasid creates a synergy that enables Islamic enterprises not only to withstand global turbulence but also to differentiate themselves as ethical, sustainable, and competitive actors in the global market. This research therefore proposes a Shariah-compliant agility model that balances responsiveness with ethical accountability, offering theoretical contributions to academic discourse and practical implications for Islamic financial institutions, halal industries, and Shariah-based SMEs. The study also highlights the role of policymakers in developing supportive frameworks that foster innovation while safeguarding Shariah compliance. Overall, the study underscores that agility guided by Maqasid is not merely a survival strategy but a pathway to global leadership in ethical and sustainable business practices.
creator: Ahmad Maulidizen
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-20
publication date: 2025-11-20
volume: 2
number: 2
starting page: 557
ending page: 587
doi: 10.61132/prosemnasimkb.v2i2.233

Masa Depan Pekerjaan dalam Organisasi Agile
type: item
description: In the context of accelerating global economic volatility, organizations are increasingly required to adopt agile business models that enable them to remain competitive and resilient. Although business agility has been extensively discussed from structural and technological perspectives, the strategic role of Human Resources (HR) in shaping agile organizations and addressing the future of work remains insufficiently explored. This study aims to examine how HR contributes to organizational adaptability and resilience in uncertain environments by aligning human capital practices with agile frameworks. Using a mixed-methods approach, data were collected through surveys and semi-structured interviews with HR leaders and employees in industries most exposed to economic disruption, including finance, technology, and manufacturing. The findings reveal four critical dimensions of HR’s role: workforce flexibility achieved through reskilling initiatives and adaptive work arrangements; agile leadership development to enhance decision-making under uncertainty; prioritization of employee well-being and engagement as foundations of organizational resilience; and digital HR transformation leveraging analytics and artificial intelligence to strengthen efficiency and collaboration. These findings validate and extend the existing literature, demonstrating that HR is not merely a supporting or administrative function but a strategic driver of agility. The study concludes that by embedding HR strategies into organizational agility frameworks, companies can better navigate economic turbulence, enhance workforce adaptability, and secure long-term competitiveness in the global market.
creator: Sujoko Winanto
creator: Abdul Haris Muchtar
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-20
publication date: 2025-11-20
volume: 2
number: 2
starting page: 588
ending page: 616
doi: 10.61132/prosemnasimkb.v2i2.234

Pengaruh Literasi Keuangan, Gaya Hidup, dan Locus of control terhadap Perilaku Keuangan dengan Fintech sebagai Moderasi pada Gen Z Surabaya
type: item
description: The rapid development of financial technology has transformed transactional behavior, particularly among Generation Z. Easy access through mobile banking, particularly BCA Mobile, has made financial activities more practical but also poses risks of consumptive behavior due to low financial literacy and self-control. This study aims to analyze the influence of Financial Literacy, Lifestyle, and Locus of control on Financial Behavior, with Financial technology as a moderating variable. The research population consists of Generation Z users of BCA Mobile in Surabaya. A total of 147 respondents were selected using purposive sampling based on specific criteria. Data were collected through questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The findings show that Financial Literacy and Locus of control have a significant positive effect on Financial Behavior, while Lifestyle has a significant negative effect. Furthermore, Financial technology is proven to moderate the influence of Financial Literacy and Locus of control on Financial Behavior, but not the relationship between Lifestyle and Financial Behavior.
creator: Naufal Afif Dwinka Tantra
creator: Nurjanti Takarini
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-20
publication date: 2025-11-20
volume: 2
number: 2
starting page: 617
ending page: 631
doi: 10.61132/prosemnasimkb.v2i2.235

Dampak Iklan dan Promosi terhadap Keputusan Pembelian pada Marketplace Lazada
type: item
description: This study aims to determine the effect of advertising and promotion on consumer purchasing decisions at Lazada online store. The type of research used is causal quantitative with the study conducted in Bogor City over six months (December 2019–May 2020). The population of this research is all Lazada consumers in Bogor, with an unknown total number, while the sample was taken using accidental sampling technique with 100 respondents. Data were analyzed using multiple linear regression. The results show that: (1) partially, advertising has a significant effect on purchasing decisions (tcount 7.423 > ttable 1.984; sig. 0.000 < 0.05), while promotion has no significant effect (tcount 1.718 < ttable 1.981; sig. 0.089 > 0.05); (2) simultaneously, advertising and promotion have a significant effect on purchasing decisions (Fcount 27.791 > Ftable 2.696; sig. 0.000 < 0.05); (3) the adjusted R² value is 0.351, indicating that 35.1% of purchasing decisions are influenced by advertising and promotion, while the remaining 64.9% are influenced by other factors not examined; (4) the most dominant variable is advertising, with a regression coefficient of 0.594.
creator: Muchammad Hamdani
creator: Mujito Mujito
creator: Mimin Rukmini
creator: Didin Samsudin
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-20
publication date: 2025-11-20
volume: 2
number: 2
starting page: 632
ending page: 639
doi: 10.61132/prosemnasimkb.v2i2.237

Peran Literasi Digital dalam Meningkatkan Daya Saing UMKM di Era Ekonomi Digital
type: item
description: This study aims to analyze the role of digital literacy in enhancing the competitiveness of MSMEs in the era of the digital economy. The research method employed was a survey by distributing questionnaires to 35 UMKM actors in the Jabodetabek area. The findings reveal that the level of digital literacy among UMKM is categorized as good, particularly in aspects of technology access, technical skills, digital communication, and the use of online transaction services. Digital literacy has a positive impact on business performance, including increased revenue, market expansion, operational efficiency, and product competitiveness. However, challenges remain, such as high digital promotion costs, limited knowledge in content management, and uneven internet infrastructure. This study highlights that improving digital literacy is a key factor for UMKM to survive and remain competitive amid the rapid development of the digital economy.
creator: Yasnimar Ilyas
creator: Mujito Mujito
creator: Eidelweijs Andririnjani Putri
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-20
publication date: 2025-11-20
volume: 2
number: 2
starting page: 640
ending page: 649
doi: 10.61132/prosemnasimkb.v2i2.238

Determinants of Household Biogas-Bioslurry Economic Benefits
type: item
description: The increasing demand for sustainable energy solutions in rural areas has prompted the utilization of biogas and bio-slurry as alternative resources. This study aims to evaluate the economic feasibility of household-level biogas systems by integrating Cost-Benefit Analysis (CBA), Net Present Value (NPV), Benefit-Cost Ratio (BCR), and Undiscounted Payback Period (UPBP), complemented with sensitivity analysis. Primary data were collected from 16 households operating biogas systems, while secondary data supported the estimation of cost and benefit components. Results show that biogas adoption provides positive economic returns, with average NPV reaching Rp 12,749,000, BCR above 1.0, and UPBP within four years, indicating financial viability. Sensitivity analysis reveals that variations in LPG prices and livestock numbers significantly affect economic outcomes, demonstrating the importance of market and production factors in ensuring project sustainability. The findings conclude that household biogas systems are economically feasible and resilient under certain conditions. Future studies are suggested to expand the scope by incorporating environmental and social benefits,a s well as exploring scalability at the community level.
creator: Shirley Wijaya
creator: Mario Iskandar
creator: Hardiono Arron Daud Unas
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-20
publication date: 2025-11-20
volume: 2
number: 2
starting page: 650
ending page: 665
doi: 10.61132/prosemnasimkb.v2i2.274

Kewirausahaan Sosial (Social Entrepreneurship) Mahasiswa Indonesia
type: item
description: This study discusses social entrepreneurship among Indonesian university students as a form of innovation in addressing social problems through an entrepreneurship approach that emphasizes social value creation. The purpose of this study is to understand the concepts, theories, and relevance of social entrepreneurship practices that develop among students, as well as to identify their contributions to social and economic development in society. The research method used is a qualitative approach with a literature study design. Data and information were obtained from scientific journals, books, research reports, and official documents relevant to the research topic. All data were analyzed using descriptive-narrative analysis techniques to describe patterns, trends, and important findings related to the object of study. The results show that social entrepreneurship among students has great potential to encourage creativity, leadership, and social awareness, and can serve as an alternative solution to various social problems such as poverty, unemployment, and limited access to education. In addition, the implementation of social entrepreneurship concepts contributes to shaping entrepreneurial character that is ethical, innovative, and oriented toward sustainability. This study is expected to serve as a reference for the development of social entrepreneurship education in higher education institutions.
creator: Prawira Mahardika
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-26
publication date: 2025-11-26
volume: 2
number: 2
starting page: 666
ending page: 677
doi: 10.61132/prosemnasimkb.v2i2.239

Pengaruh E-Wallet dan Gaya Hidup Konsumtif: Tantangan Manajemen Keuangan Pribadi di Era Digital
type: item
description: Rapid adoption of cashless payments has reshaped everyday spending, especially among young consumers. While e-wallets deliver speed and convenience, constant exposure to discounts, cashbacks, and one-click checkouts may also foster more frequent discretionary purchases. This study examines the relationship between e-wallet usage intensity and consumptive lifestyle, focusing on how convenience and promotional stimuli relate to spending tendencies. Using a cross-sectional online survey of students and early-career workers, we collected self-reports on payment habits and consumption patterns with validated Likert-type instruments. Data were screened and analyzed with correlation and linear regression after basic assumption checks. The results indicate a positive and statistically meaningful association between e-wallet usage and consumptive lifestyle; respondents who transact more often via e-wallets tend to report stronger preferences for instant gratification, hedonic purchases, and impulse buying. Convenience features (e.g., stored cards, fast checkout) and promotional exposure (e.g., limited-time deals) emerged as salient correlates of the relationship. The findings add contextual evidence from Indonesia’s digital economy and suggest practical implications for users, platforms, and educators. Financial-wellbeing interventions such as digital budgeting tips, in-app nudges, spend limits, or post-purchase reflections may help align seamless payments with healthier consumption decisions. Future work can test causal mechanisms and evaluate design features that encourage prudent, goal-consistent spending without diminishing user experience.
creator: Buana Ramadhan
creator: Priscillia Annisa Clara
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-30
publication date: 2025-12-30
volume: 2
number: 2
starting page: 678
ending page: 684
doi: 10.61132/prosemnasimkb.v2i2.289

Pengaruh Komunitas Online dan Promosi Digital Terhadap Keputusan Pembelian Online
type: item
description: Tujuan dari penelitian ini: Mengetahui pengaruh komunitas online terhadap keputusan pembelian online. Mengetahui pengaruh promosi digital terhadap keputusan pembelian online. Penelitian ini menggunakan pendekatan kuantitatif. Pengambilan sampel yang digunakan yakni peneliti dengan sengaja menentukan sampel yang dipilih sesuai dengan jumlah komunitas di grup Facebook dan persyaratan sampel yang ditentukan. Populasi dalam penelitian ini adalah seluruh jenis kelamin berusia 18 – 30 tahun dan sampel pada penelitian ini ada 100 responden. Metode pengumpulan data yang digunakan adalah skala dengan variabel terikat Keputusan pembelian online dan variabel bebasnya yakni, komunitas online dan promosi digital. Teknik analisa data menggunakan uji analisis regresi linier berganda dengan bantuan program Statistical Package for Social Sciences (SPSS) 22.0 for Windows. Hasil penelitian menunjukan bahwa: Komunitas Online paling berpengaruh positif dan signifikan terhadap Keputusan Pembelian Online. Promosi Digital berpengaruh positif dan signifikan terhadap Keputusan Pembelian Online.
creator: Dwi Anjani
creator: RA Marlien
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-02
publication date: 2026-01-02
volume: 2
number: 2
starting page: 685
ending page: 695
doi: 10.61132/prosemnasimkb.v2i2.292

Pengaruh Kerjasama Tim, Beban Kerja, dan Disiplin Kerja Terhadap Produktivitas Kerja Karyawan PT Sejin Fashion Indonesia Pati
type: item
description: This study aims to analyze the effect of teamwork, workload, and work discipline on the work productivity of employees at PT Sejin Fashion Indonesia Pati. The study used a sample of 94 respondents determined using proportionate stratified random sampling. Data collection was conducted using questionnaires and analyzed using multiple linear regression through SPSS version 25, including validity and reliability tests, t-tests, F-tests, and determination coefficients. The results show that: 1) teamwork has a positive and significant effect on employee productivity; 2) workload has a positive and significant effect on employee productivity; and 3) work discipline has a positive and significant effect on employee productivity; 4) teamwork, workload, and work discipline have a simultaneous effect on employee productivity. Work discipline is the most dominant variable in increasing employee work productivity. These findings imply that strengthening teamwork, adjusting workloads, and improving employee discipline are important strategies for companies to increase employee work productivity.
creator: Riska Amelia
creator: Ninik Dwi Atmini
creator: Heri Usodo
creator: Rita Andini
creator: Adji Seputro
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-02
publication date: 2026-01-02
volume: 2
number: 2
starting page: 696
ending page: 709
doi: 10.61132/prosemnasimkb.v2i2.293

Pengaruh Iklan Meta Ads, Harga, dan Kualitas Produk Terhadap Minat Beli Online Produk Digital
type: item
description: This study aims to analyze the influence of Meta Ads, price, and product quality on the online purchase intention of digital products marketed through the Instagram account @cuantanpakamera. This study employs a quantitative approach. The population of this study consists of all 31,800 followers of the @cuantanpakamera Instagram account. The sampling technique used was purposive sampling, involving 125 respondents. Data analysis was conducted using multiple linear regression aided by the Statistical Package for Social Sciences (SPSS) 22.0 for Windows. The results indicate that Meta Ads, price, and product quality variables have a positive and significant effect on online purchase intention. Meta Ads was identified as the most dominant factor influencing online purchase intention. The coefficient of determination (R²) value of 0.663 indicates that the independent variables are able to explain 66.3% of the variation in online purchase intention, while the remaining 33.7% is explained by other factors such as consumer trust, brand awareness, and so forth. This study emphasizes the importance of implementing effective digital advertising strategies and consistent product quality management to enhance consumer purchase intention in the era of social media-based marketing.
creator: Kevin Boby Andika
creator: RA Marlien
creator: Andreas Tigor Oktaga
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-02
publication date: 2026-01-02
volume: 2
number: 2
starting page: 710
ending page: 723
doi: 10.61132/prosemnasimkb.v2i2.294

Analisis Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Keputusan Pembelian dengan Kepuasan Pelanggan Sebagai Variabel Intervening
type: item
description: This study aims to examine the effects of service quality and product quality on customer satisfaction and purchase decisions, as well as the mediating role of customer satisfaction. The population consists of Shopee users in Semarang City (January–May 2025). Using the Lemeshow formula, 97 respondents were selected through purposive sampling. Data were collected using a 5-point Likert questionnaire and analyzed with SEM-AMOS. The findings show that both service quality and product quality significantly increase customer satisfaction. Service quality and product quality have positive but insignificant direct effects on purchase decisions, while customer satisfaction has a significant positive effect on purchase decisions. Customer satisfaction also significantly mediates the influence of service quality and product quality on purchase decisions. These results underline the crucial mediating role of satisfaction in shaping consumer purchasing behavior on digital platforms like Shopee.
creator: Rivaldo Saputro
creator: Sukirman Sukirman
creator: Nyoman Sri Padmini
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-02
publication date: 2026-01-02
volume: 2
number: 2
starting page: 724
ending page: 735
doi: 10.61132/prosemnasimkb.v2i2.295

Konstruksi Realitas Sosial dalam Praktik Green Accounting: Pendekatan Kualitatif terhadap Kesadaran Lingkungan Organisasi
type: item
description: This study aims to understand how green accounting practices are constructed as a social reality within organizations and how environmental awareness develops through social interaction, organizational values, and culture. The research adopts an interpretive qualitative approach within the social construction paradigm (Berger & Luckmann, 1966). Data were collected through in-depth interviews, participant observation, and document analysis in organizations that have implemented sustainability reporting. The analysis employed an interpretive thematic approach to uncover the meanings underlying environmental accounting practices. The findings indicate that green accounting functions not only as a technical reporting instrument but also as a mechanism for shaping organizational moral and ecological awareness. Environmental awareness is constructed through three main stages: the externalization of sustainability values by leadership, objectivation through policies and reporting systems, and internalization within work behavior and organizational culture. Participatory, reflective, and innovation-oriented organizational cultures strengthen the substantive implementation of green accounting, whereas bureaucratic structures tend to produce symbolic practices or greenwashing. Theoretically, this study reinforces the view that accounting is a social practice that both shapes and is shaped by collective consciousness (Hopwood, 1992; Gray, 2010). Practically, the findings highlight the importance of visionary leadership and social learning spaces in fostering a sustainability-oriented organizational culture. Thus, green accounting is understood as a social process that plays a strategic role in realizing ethical, sustainable, and environmentally responsible organizations.
creator: Fadillah Fadillah
creator: Romansyah Sahabuddin
creator: Anwar Ramli
creator: Ikhwan Maulana
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
volume: 2
number: 2
starting page: 736
ending page: 750
doi: 10.61132/prosemnasimkb.v2i2.305

Makna Kepemimpinan Adaptif dalam Organisasi Modern: Studi Fenomenologi terhadap Transformasi Budaya Kerja di Era Disrupsi
type: item
description: This study aims to understand the meaning of adaptive leadership in modern organizations facing transformations in work culture during the era of disruption. Using a phenomenological qualitative approach within the social constructivist paradigm, this research explores the lived experiences of leaders in interpreting change, uncertainty, and human values amid digitalization and organizational complexity. Data were collected through in-depth interviews and non-participant observation involving eight leaders from various industrial sectors in Indonesia and were analyzed using Colaizzi’s phenomenological analysis technique. The findings reveal that adaptive leadership is understood as a reflective and social process rooted in value awareness, empathy, and collective learning capacity. Adaptive leaders not only direct change but also facilitate learning and build trust through open communication and collaborative work cultures. Adaptive values such as flexibility, empathy, and moral reflection are key to shaping inclusive and sustainable organizational cultural transformation. Theoretically, this study extends the discourse on adaptive leadership within phenomenological and social contexts, while practically emphasizing the importance of value-based reflective leadership in navigating disruptive change.
creator: Agus Salen
creator: Romansyah Sahabuddin
creator: Chalid Imran Musa
creator: Thamrin Tahir
creator: Agung Widhi Kurniawan
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
volume: 2
number: 2
starting page: 751
ending page: 764
doi: 10.61132/prosemnasimkb.v2i2.306

Implementasi Balanced Scorecard sebagai Alat Evaluasi Kinerja Strategis dalam Era Transformasi Digital
type: item
description: This study aims to analyze the implementation of the Balanced Scorecard (BSC) as a strategic performance evaluation tool in the era of digital transformation. Using a descriptive qualitative approach within the social constructivist paradigm, data were collected through in-depth interviews, non-participant observation, and document analysis in three organizations undergoing digitalization. Thematic analysis (Braun & Clarke, 2006) identified four main themes in the application of the BSC: digital strategy alignment, digital readiness and data integration, a culture of learning and innovation, and adaptive leadership transformation. The findings indicate that the BSC functions not only as a performance measurement system but also as an adaptive, collaborative, and data-driven strategic management framework. The integration of digital technologies accelerates decision-making processes and strengthens reflective organizational culture. Theoretically, this study extends the classical BSC model of Kaplan and Norton (1996, 2001) toward a Digital Balanced Scorecard that emphasizes synergy among strategy, data, and organizational learning. Practically, the results highlight the importance of digital readiness, an innovation-oriented culture, and adaptive leadership as key foundations for successful BSC implementation in the era of digital disruption.
creator: Nasrullah Nasrullah
creator: Romansyah Sahabuddin
creator: Rahmatullah Rahmatullah
creator: Abdul Rahim
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
volume: 2
number: 2
starting page: 765
ending page: 778
doi: 10.61132/prosemnasimkb.v2i2.307

Spirit Inovasi dan Makna Kewirausahaan di Era Ekonomi Digital
type: item
description: This study aims to understand how the spirit of innovation and the meaning of entrepreneurship are constructed through the lived experiences of startup business actors in the digital economy era. Using a qualitative narrative inquiry approach within the social constructivist paradigm, this research explores how startup entrepreneurs interpret innovation, resilience in the face of failure, and social responsibility as integral parts of their entrepreneurial identity. Data were collected through in-depth interviews, non-participant observation, and document analysis of startups in the technology, education, and creative economy sectors in Indonesia. Narrative thematic analysis reveals that innovation is understood not merely as a business strategy but also as a form of self-expression and the construction of entrepreneurial identity. Failure is perceived as a reflective learning process that shapes resilience and generates new meaning in the entrepreneurial journey. Moreover, entrepreneurship is interpreted as a meaningful journey that integrates economic goals with social and moral values. The digital ecosystem functions as a social space where entrepreneurial values are negotiated, shared, and reinforced through interaction and collaboration. These findings affirm that entrepreneurship in the digital era is a social process involving creativity, ethical reflection, and sustainable innovation. Theoretically, this study contributes to expanding the understanding of entrepreneurship as a social practice, while practically emphasizing the importance of reflective learning and value awareness in building a sustainable and meaningful startup ecosystem for society.
creator: Hamsina Hamsina
creator: Romansyah Sahabuddin
creator: Muhammad Rakib
creator: Ichwan Musa
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
volume: 2
number: 2
starting page: 779
ending page: 790
doi: 10.61132/prosemnasimkb.v2i2.312

Strategi Bisnis Berkelanjutan Bagi UMKM di Kampong Bharu, Kuala Lumpur
type: item
description: Digital technology has become an essential part of managing small and medium-sized enterprises (SMEs), especially in efforts to achieve business sustainability. Kampong Bharu, as an iconic area in Kuala Lumpur, is home to numerous micro, small, and medium-sized enterprises (MSMEs) operating in the culinary, craft, and tourism sectors, but faces challenges in implementing environmentally friendly practices. This research aims to analyze the application of green digital management to MSMEs in Kampong Bharu as a sustainable business strategy. The research method uses a qualitative approach with in-depth interviews and participant observation of 15 MSME actors. The research results show that integrating digital technology with environmentally friendly principles, such as paperless digital marketing, energy-efficient use, and sustainable packaging systems, can enhance the competitiveness and positive image transformation of MSMEs. This finding has practical implications for business owners and stakeholders in developing a digital-based green MSME model in historic urban areas. These findings can also serve as a guide for implementing sustainable business strategies in the MSME sector in other major cities.
creator: Erna Wigati
creator: Ilham Sentosa
creator: Setiawan Priatmoko
creator: Susilo Budi Winarno
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
volume: 2
number: 2
starting page: 791
ending page: 804
doi: 10.61132/prosemnasimkb.v2i2.314

Persepsi Konsumen terhadap Fasilitas Makanan Minuman dan Operasional Hotel Syariah di Jabodetabek
type: item
description: Halal tourism has continued to grow as a highly attractive segment for Muslim travelers, particularly in the provision of Sharia-compliant accommodation such as Islamic hotels. This study aims to examine consumer perceptions of halal food-and-beverage facilities and Sharia-based operational standards in Islamic hotels across the Greater Jakarta area (Jabodetabek). A descriptive quantitative approach was employed, involving 150 respondents who had stayed in Sharia hotels. Data were collected through closed-ended Likert-scale questionnaires and analyzed using the Weighted Mean Score (WMS) technique to evaluate respondents’ assessments of each indicator. The results indicate that consumer perception of halal food-and-beverage facilities falls into the very high category, with average scores exceeding 4.838. Consumers acknowledged that Sharia hotels maintain halal assurance, hygiene, and food safety through proper processing and the availability of halal certification. Regarding operational aspects, consumer perception is also classified as very good, with an average score of 4.606, particularly for policies prohibiting unmarried couples from sharing a room and banning entertainment deemed inappropriate or immoral. However, the use of Sharia-compliant financial institutions still requires improvement. Overall, the findings affirm that Sharia hotels in Jabodetabek have successfully implemented most Sharia principles, although further enhancement of internal operational practices is needed to achieve more comprehensive Sharia compliance.
creator: Novita Anggraeni
creator: Muhlis Muhlis
creator: Mujito Mujito
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
volume: 2
number: 2
starting page: 805
ending page: 813
doi: 10.61132/prosemnasimkb.v2i2.374

Pembelajaran Proyek untuk Meningkatkan Kemampuan Kreativitas Kewirausahaan : Analisis Bibliometrik
type: item
description: This research aims to analyze bibliometric data using the supporting application Publish or Perish and mapping tools in VOSviewer with data in RIS format. The method used is descriptive quantitative to examine how Project-Based Learning can enhance creativity skills in entrepreneurship. From the search results, 200 journals were found from the years 2015-2024, which were then grouped into three categories based on their publication year. After categorizing the journal data, the most published articles were in 2022, indicating an opportunity for further research on the theme of entrepreneurial creativity. Entrepreneurial creativity can be possessed by students and can be developed through education. Entrepreneurship education is crucial to fostering creativity, innovation, and entrepreneurship, and provides information to those who wish to establish small-scale businesses. Entrepreneurship education can turn an individual into an entrepreneur and positively influence entrepreneurial attitudes and innovation. Entrepreneurship education not only imparts practical knowledge on how to start and manage a business but also plays a vital role in developing an entrepreneurial mindset, attitude, and skills such as perseverance, resilience to failure, and the desire to learn and grow. Project-based learning models can be used to enhance entrepreneurial motivation, as students not only understand the ideas but can also explain the importance of the knowledge and skills acquired.
creator: Rika Purnama Sari
rights: Copyright (c) 2025 Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
volume: 2
number: 2
starting page: 814
ending page: 833
doi: 10.61132/prosemnasimkb.v2i2.375